The evolution of E-commerce has facilitated several opportunities for retailers, brands and catalogues across multitude of channels today. We are at a point of inflexion where consumer behavior and interaction points are changing the way business need to engage and conduct their operations. The disruption in existing industry value chains and economics is creating many opportunities and risks for stakeholders. It is imperative for businesses understand their customer better and take advantage of the emerging technologies to provide seamless, personalized experiences

An ideal E-commerce platform facilitates a service that continually aligns its operations to the ever- evolving, tech-savvy and cross-channeled consumers, making products available at the right place, at the right time and at the right price.

As connected mobile and other internet enabled devices proliferate, their potential to transform the customer experience (“anywhere, anytime”) is the next opportunity.